My name is Vishal Saklani, and I come from the Shivalik Hills of Himachal Pradesh. I was raised in a humble home with mud walls and a tin roof, where values like hard work, discipline, and self-belief were passed down through generations. Watching my parents sacrifice their comforts to provide for us planted one clear desire in my heart—to build something bigger.

Years ago, I opened a small offline shop. Like many Indian business owners, I did everything myself—posters, pamphlets, long hours—hoping it would grow. But despite all the effort, my business stayed stuck. One evening, I realized the truth: I was dreaming big in a market that was too small.

That shift in thinking led me to build my brand not just in my town, but across India.

Over time, I turned my local business into a PAN-India brand. Today, my ventures—Be Personified, Meri Digital Pehchan, Ekdantam Classes, and Digital Bharat Business—have served thousands and generated over ₹20 crore in revenue.

I wrote Beyond the Counter for every small business owner who feels stuck—who knows their product is good but doesn’t know how to grow. This book is your roadmap to go beyond your shop, beyond your town, and build a digital-first brand that reaches across India—with clarity, confidence, and control.